{"id":3756,"date":"2025-03-07T14:49:53","date_gmt":"2025-03-07T06:49:53","guid":{"rendered":"https:\/\/ymsbyonefifteen.com\/?page_id=3756"},"modified":"2025-09-15T14:30:51","modified_gmt":"2025-09-15T06:30:51","slug":"a-propos-de-nous-consultant-en-strategie-de-marque-onbrand-norman","status":"publish","type":"page","link":"https:\/\/ymsbyonefifteen.com\/fr\/about-us-branding-consultant-onbrand-norman\/","title":{"rendered":"\u00c0 propos de nous-Bradning_Onebrand Norman"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Consultant en strat\u00e9gie de marque<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Norman CHAN Yiu-fook<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Directeur de la cr\u00e9ation, OnBrand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

OnBrand est un studio de branding fond\u00e9 par Norman Tan, sp\u00e9cialis\u00e9 dans le conseil, la planification et la communication de marque, ainsi que dans les solutions cr\u00e9atives et de design. Norman Tan pense qu'il n'y a que deux types de publicit\u00e9 : On Brand et Off Brand. En tant que publicitaire, Norman a une intuition aigu\u00eb de la marque et pense qu'avant d'entreprendre toute conception, la motivation derri\u00e8re la conception de chaque client doit \u00eatre d\u00e9cortiqu\u00e9e afin de s'assurer que chaque travail est On Brand et On The Spot.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Consultant en strat\u00e9gie de marque<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Norman CHAN Yiu-fook<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Directeur de la cr\u00e9ation, OnBrand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

OnBrand est un studio de branding fond\u00e9 par Norman Tan, sp\u00e9cialis\u00e9 dans le conseil, la planification et la communication de marque, ainsi que dans les solutions cr\u00e9atives et de design. Norman Tan pense qu'il n'y a que deux types de publicit\u00e9 : On Brand et Off Brand. En tant que publicitaire, Norman a une intuition aigu\u00eb de la marque et pense qu'avant d'entreprendre toute conception, la motivation derri\u00e8re la conception de chaque client doit \u00eatre d\u00e9cortiqu\u00e9e afin de s'assurer que chaque travail est On Brand et On The Spot.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Avec 37 ans d'exp\u00e9rience dans la publicit\u00e9 4A, il comprend l'importance du marketing et de la narration de la marque. Apr\u00e8s avoir quitt\u00e9 l'agence, Norman a cr\u00e9\u00e9 son propre studio de branding afin de poursuivre sa passion pour la cr\u00e9ation de marques. C'est en franchissant cette nouvelle \u00e9tape qu'il a rencontr\u00e9 onefifteen et qu'il a entam\u00e9 un nouveau chapitre de la double strat\u00e9gie de marque.<\/p>

Tout comme onefifteen se remet constamment en question, Norman pense que les nouveaux horizons sont une exploration permanente. C'est avec cette conviction \u00e0 l'esprit que Norman et sa fille Lily, qui est \u00e9galement r\u00e9alisatrice et graphiste, se sont rencontr\u00e9s et ont appris l'un de l'autre dans le cadre de cette collaboration. Cette collaboration ne concerne pas seulement le design lui-m\u00eame, mais aussi l'h\u00e9ritage de la marque entre Norman, ONBRAND et onefifteen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Avec 37 ans d'exp\u00e9rience dans la publicit\u00e9 4A, il comprend l'importance du marketing et de la narration de la marque. Apr\u00e8s avoir quitt\u00e9 l'agence, Norman a cr\u00e9\u00e9 son propre studio de branding afin de poursuivre sa passion pour la cr\u00e9ation de marques. C'est en franchissant cette nouvelle \u00e9tape qu'il a rencontr\u00e9 onefifteen et qu'il a entam\u00e9 un nouveau chapitre de la double strat\u00e9gie de marque.<\/p>

Tout comme onefifteen se remet constamment en question, Norman pense que les nouveaux horizons sont une exploration permanente. C'est avec cette conviction \u00e0 l'esprit que Norman et sa fille Lily, qui est \u00e9galement r\u00e9alisatrice et graphiste, se sont rencontr\u00e9s, ont appris et ont explor\u00e9 dans le cadre de cette collaboration. Cette collaboration ne concerne pas seulement le design lui-m\u00eame, mais aussi l'h\u00e9ritage de la marque entre Norman, ONBRAND et onefifteen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Graphiste Rebekah Lee<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Marque Designer Lily Tan<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Graphiste Rebekah Lee<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Marque Designer Lily Tan<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00c0 propos de sa collaboration avec Taipei et du nouveau projet YMS by onefifteen, Norman explique qu'il n'est pas \u00e9tranger \u00e0 Yangmingshan. Depuis 1997, lorsque sa famille s'est install\u00e9e \u00e0 Taipei pour trois ans, il a un attachement \u00e9motionnel fort \u00e0 la ville, mais il n'avait jamais r\u00e9alis\u00e9 qu'il existait un lieu aussi sacr\u00e9 \u00e0 Yangmingshan. Il a \u00e9t\u00e9 touch\u00e9 par la tranquillit\u00e9 de la terre et sa riche histoire culturelle, et a admir\u00e9 l'approche m\u00e9ticuleuse de onefifteen pour construire une \"bonne exp\u00e9rience de vie\", ce qui les a incit\u00e9s \u00e0 continuer \u00e0 creuser l'histoire derri\u00e8re la terre et \u00e0 explorer d'autres possibilit\u00e9s pour la marque.<\/p>

La temp\u00e9rature et le climat de la montagne s\u00e9parent la vie urbaine de la nature. Cette romance \u00e0 travers le temps et l'espace, tout comme YMS by onefifteen, isole l'agitation de la ville et cr\u00e9e un espace o\u00f9 les gens peuvent m\u00e9diter sur eux-m\u00eames. norman se souvient des vieux banians de la montagne Yangmingshan, qui ont \u00e9t\u00e9 t\u00e9moins de l'\u00e9motion et de l'histoire de la terre, poussant luxueusement, silencieusement, mais toujours enracin\u00e9s ici. Il esp\u00e8re que ce sentiment pourra \u00eatre int\u00e9gr\u00e9 \u00e0 l'histoire de YMS by onefifteen, contribuant ainsi \u00e0 cr\u00e9er une meilleure connexion entre la marque et ses consommateurs, afin que davantage de personnes puissent comprendre cette nouvelle exploration, qui est la v\u00e9ritable signification de \"On Brand\".<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00c0 propos de sa collaboration avec Taipei et du nouveau projet YMS by onefifteen, Norman explique qu'il n'est pas \u00e9tranger \u00e0 Yangmingshan. Depuis 1997, lorsque sa famille s'est install\u00e9e \u00e0 Taipei pour trois ans, il a un attachement \u00e9motionnel fort \u00e0 la ville, mais il n'avait jamais r\u00e9alis\u00e9 qu'il existait un lieu aussi sacr\u00e9 \u00e0 Yangmingshan. Il a \u00e9t\u00e9 touch\u00e9 par la tranquillit\u00e9 de la terre et sa riche histoire culturelle, et a admir\u00e9 l'approche m\u00e9ticuleuse de onefifteen pour construire une \"bonne exp\u00e9rience de vie\", ce qui les a incit\u00e9s \u00e0 continuer \u00e0 creuser l'histoire derri\u00e8re la terre et \u00e0 explorer d'autres possibilit\u00e9s pour la marque.<\/p>

La temp\u00e9rature et le climat de la montagne s\u00e9parent la vie urbaine de la nature. Cette romance \u00e0 travers le temps et l'espace, tout comme YMS by onefifteen, isole l'agitation de la ville et cr\u00e9e un espace o\u00f9 les gens peuvent m\u00e9diter sur eux-m\u00eames. norman se souvient des vieux banians de la montagne Yangmingshan, qui ont \u00e9t\u00e9 t\u00e9moins de l'\u00e9motion et de l'histoire de la terre, poussant luxueusement, silencieusement, mais toujours enracin\u00e9s ici. Il esp\u00e8re que ce sentiment pourra \u00eatre int\u00e9gr\u00e9 \u00e0 l'histoire de YMS by onefifteen, contribuant ainsi \u00e0 cr\u00e9er une meilleure connexion entre la marque et ses consommateurs, afin que davantage de personnes puissent comprendre cette nouvelle exploration, qui est la v\u00e9ritable signification de \"On Brand\".<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Consultant en strat\u00e9gie de marque<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Norman CHAN Yiu-fook<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Directeur de la cr\u00e9ation, OnBrand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

OnBrand est un studio de branding fond\u00e9 par Norman Tan, sp\u00e9cialis\u00e9 dans le conseil, la planification et la communication de marque, ainsi que dans les solutions cr\u00e9atives et de design. Norman Tan pense qu'il n'y a que deux types de publicit\u00e9 : On Brand et Off Brand. En tant que publicitaire, Norman a une intuition aigu\u00eb de la marque et croit fermement qu'avant toute conception, la motivation derri\u00e8re la conception de chaque client doit \u00eatre d\u00e9mantel\u00e9e afin de s'assurer que chaque travail peut \u00eatre On Brand et On The Spot.<\/p>

Avec 37 ans d'exp\u00e9rience dans la publicit\u00e9 4A, il comprend l'importance du marketing et de la narration de la marque. Apr\u00e8s avoir quitt\u00e9 l'agence, Norman a cr\u00e9\u00e9 son propre studio de branding afin de poursuivre sa passion pour la cr\u00e9ation de marques. C'est en franchissant cette nouvelle \u00e9tape qu'il a rencontr\u00e9 onefifteen et qu'il a entam\u00e9 un nouveau chapitre de la double strat\u00e9gie de marque.<\/p>

Tout comme onefifteen se remet constamment en question, Norman pense que les nouveaux horizons sont une exploration permanente. C'est avec cette conviction \u00e0 l'esprit que Norman et sa fille Lily, qui est \u00e9galement r\u00e9alisatrice et graphiste, se sont rencontr\u00e9s, ont appris et ont explor\u00e9 dans le cadre de cette collaboration. Cette collaboration ne concerne pas seulement le design lui-m\u00eame, mais aussi l'h\u00e9ritage de la marque entre Norman, ONBRAND et onefifteen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Graphiste Rebekah Lee<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Marque Designer Lily Tan<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00c0 propos de sa collaboration avec Taipei et du nouveau projet YMS by onefifteen, Norman explique qu'il n'est pas \u00e9tranger \u00e0 Yangmingshan. Depuis 1997, lorsque sa famille s'est install\u00e9e \u00e0 Taipei pour trois ans, il a un attachement \u00e9motionnel fort \u00e0 la ville, mais il n'avait jamais r\u00e9alis\u00e9 qu'il existait un lieu aussi sacr\u00e9 \u00e0 Yangmingshan. Il a \u00e9t\u00e9 touch\u00e9 par la tranquillit\u00e9 de la terre et sa riche histoire culturelle, et a admir\u00e9 l'approche m\u00e9ticuleuse de onefifteen pour construire une \"bonne exp\u00e9rience de vie\", ce qui les a incit\u00e9s \u00e0 continuer \u00e0 creuser l'histoire derri\u00e8re la terre et \u00e0 explorer d'autres possibilit\u00e9s pour la marque.<\/p>

La temp\u00e9rature et le climat des montagnes s\u00e9parent la vie urbaine de l'\u00e9cologie naturelle. Cette sorte de romance \u00e0 travers le temps et l'espace, tout comme YMS by onefifteen, isole l'agitation de la ville et cr\u00e9e un espace o\u00f9 les gens peuvent m\u00e9diter sur eux-m\u00eames. Norman s'est souvenu des vieux banians de la montagne Yangmingshan, qui ont \u00e9t\u00e9 les t\u00e9moins des \u00e9motions et de l'histoire du pays, poussant luxueusement et silencieusement, mais toujours enracin\u00e9s ici. Il esp\u00e8re que ce sentiment pourra \u00eatre int\u00e9gr\u00e9 \u00e0 l'histoire de YMS by onefifteen, contribuant ainsi \u00e0 cr\u00e9er une meilleure connexion entre la marque et ses consommateurs, afin que davantage de personnes puissent comprendre cette nouvelle exploration, qui est la v\u00e9ritable signification de \"On Brand\".<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Branding Consultant […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3756","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout us-Bradning_Onebrand Norman - YMS by onefifteen<\/title>\n<meta name=\"description\" content=\"\u5c31\u5982\u540c onefifteen \u521d\u8863\u98df\u5348\u4e0d\u65b7\u6311\u6230\u81ea\u6211\uff0cNorman \u76f8\u4fe1\u65b0\u7684\u8996\u91ce\u662f\u4e00\u7a2e\u6301\u7e8c\u7684\u63a2\u7d22\u3002\u8ac7\u5230\u8207\u53f0\u5317\u53ca\u521d\u8863\u98df\u5348\u5168\u65b0\u5712\u5340\u8a08\u5283\u3010YMS by onefifteen\u3011\u7684\u5408\u4f5c\u6642\uff0cNorman \u8868\u793a\u4ed6\u5c0d\u967d\u660e\u5c71\u6709\u8457\u6df1\u539a\u7684\u611f\u60c5\u3002\u81ea 1997 \u5e74\u8d77\uff0c\u4ed6\u4fbf\u5c0d\u53f0\u5317\u7684\u8857\u9053\u5145\u6eff\u6fc3\u539a\u7684\u60c5\u611f\uff0c\u537b\u672a\u66fe\u60f3\u904e\u967d\u660e\u5c71\u4e0a\u7adf\u6709\u9019\u6a23\u4e00\u7247\u8056\u5730\u3002\u9019\u7247\u975c\u8b10\u4e14\u5bcc\u6709\u4eba\u6587\u6b77\u53f2\u7684\u571f\u5730\uff0c\u4ee4\u4ed6\u611f\u52d5\u4e0d\u5df2\uff0c\u4e26\u8b9a\u5606 onefifteen \u521d\u8863\u98df\u5348\u5728\u300c\u7f8e\u597d\u751f\u6d3b\u9ad4\u9a57\u300d\u7684\u5efa\u7acb\u4e0a\u662f\u5982\u6b64\u7d30\u81a9\uff0c\u9032\u800c\u4fc3\u4f7f\u4ed6\u5011\u4e0d\u65b7\u6316\u6398\u571f\u5730\u80cc\u5f8c\u7684\u6545\u4e8b\uff0c\u63a2\u7d22\u54c1\u724c\u7684\u66f4\u591a\u53ef\u80fd\u6027\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ymsbyonefifteen.com\/fr\/a-propos-de-nous-consultant-en-strategie-de-marque-onbrand-norman\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us-Bradning_Onebrand Norman - YMS by onefifteen\" \/>\n<meta property=\"og:description\" content=\"\u5c31\u5982\u540c onefifteen \u521d\u8863\u98df\u5348\u4e0d\u65b7\u6311\u6230\u81ea\u6211\uff0cNorman \u76f8\u4fe1\u65b0\u7684\u8996\u91ce\u662f\u4e00\u7a2e\u6301\u7e8c\u7684\u63a2\u7d22\u3002\u8ac7\u5230\u8207\u53f0\u5317\u53ca\u521d\u8863\u98df\u5348\u5168\u65b0\u5712\u5340\u8a08\u5283\u3010YMS by onefifteen\u3011\u7684\u5408\u4f5c\u6642\uff0cNorman \u8868\u793a\u4ed6\u5c0d\u967d\u660e\u5c71\u6709\u8457\u6df1\u539a\u7684\u611f\u60c5\u3002\u81ea 1997 \u5e74\u8d77\uff0c\u4ed6\u4fbf\u5c0d\u53f0\u5317\u7684\u8857\u9053\u5145\u6eff\u6fc3\u539a\u7684\u60c5\u611f\uff0c\u537b\u672a\u66fe\u60f3\u904e\u967d\u660e\u5c71\u4e0a\u7adf\u6709\u9019\u6a23\u4e00\u7247\u8056\u5730\u3002\u9019\u7247\u975c\u8b10\u4e14\u5bcc\u6709\u4eba\u6587\u6b77\u53f2\u7684\u571f\u5730\uff0c\u4ee4\u4ed6\u611f\u52d5\u4e0d\u5df2\uff0c\u4e26\u8b9a\u5606 onefifteen \u521d\u8863\u98df\u5348\u5728\u300c\u7f8e\u597d\u751f\u6d3b\u9ad4\u9a57\u300d\u7684\u5efa\u7acb\u4e0a\u662f\u5982\u6b64\u7d30\u81a9\uff0c\u9032\u800c\u4fc3\u4f7f\u4ed6\u5011\u4e0d\u65b7\u6316\u6398\u571f\u5730\u80cc\u5f8c\u7684\u6545\u4e8b\uff0c\u63a2\u7d22\u54c1\u724c\u7684\u66f4\u591a\u53ef\u80fd\u6027\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ymsbyonefifteen.com\/fr\/a-propos-de-nous-consultant-en-strategie-de-marque-onbrand-norman\/\" \/>\n<meta property=\"og:site_name\" content=\"YMS by onefifteen\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-15T06:30:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ymsbyonefifteen.com\/wp-content\/uploads\/2025\/03\/about-us-2-1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/about-us-branding-consultant-onbrand-norman\\\/\",\"url\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/about-us-branding-consultant-onbrand-norman\\\/\",\"name\":\"About us-Bradning_Onebrand Norman - YMS by onefifteen\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/about-us-branding-consultant-onbrand-norman\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/about-us-branding-consultant-onbrand-norman\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/about-us-2-1.jpg\",\"datePublished\":\"2025-03-07T06:49:53+00:00\",\"dateModified\":\"2025-09-15T06:30:51+00:00\",\"description\":\"\u5c31\u5982\u540c onefifteen \u521d\u8863\u98df\u5348\u4e0d\u65b7\u6311\u6230\u81ea\u6211\uff0cNorman \u76f8\u4fe1\u65b0\u7684\u8996\u91ce\u662f\u4e00\u7a2e\u6301\u7e8c\u7684\u63a2\u7d22\u3002\u8ac7\u5230\u8207\u53f0\u5317\u53ca\u521d\u8863\u98df\u5348\u5168\u65b0\u5712\u5340\u8a08\u5283\u3010YMS by onefifteen\u3011\u7684\u5408\u4f5c\u6642\uff0cNorman \u8868\u793a\u4ed6\u5c0d\u967d\u660e\u5c71\u6709\u8457\u6df1\u539a\u7684\u611f\u60c5\u3002\u81ea 1997 \u5e74\u8d77\uff0c\u4ed6\u4fbf\u5c0d\u53f0\u5317\u7684\u8857\u9053\u5145\u6eff\u6fc3\u539a\u7684\u60c5\u611f\uff0c\u537b\u672a\u66fe\u60f3\u904e\u967d\u660e\u5c71\u4e0a\u7adf\u6709\u9019\u6a23\u4e00\u7247\u8056\u5730\u3002\u9019\u7247\u975c\u8b10\u4e14\u5bcc\u6709\u4eba\u6587\u6b77\u53f2\u7684\u571f\u5730\uff0c\u4ee4\u4ed6\u611f\u52d5\u4e0d\u5df2\uff0c\u4e26\u8b9a\u5606 onefifteen \u521d\u8863\u98df\u5348\u5728\u300c\u7f8e\u597d\u751f\u6d3b\u9ad4\u9a57\u300d\u7684\u5efa\u7acb\u4e0a\u662f\u5982\u6b64\u7d30\u81a9\uff0c\u9032\u800c\u4fc3\u4f7f\u4ed6\u5011\u4e0d\u65b7\u6316\u6398\u571f\u5730\u80cc\u5f8c\u7684\u6545\u4e8b\uff0c\u63a2\u7d22\u54c1\u724c\u7684\u66f4\u591a\u53ef\u80fd\u6027\u3002\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/about-us-branding-consultant-onbrand-norman\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ymsbyonefifteen.com\\\/about-us-branding-consultant-onbrand-norman\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/about-us-branding-consultant-onbrand-norman\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/about-us-2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/about-us-2-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/about-us-branding-consultant-onbrand-norman\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About us-Bradning_Onebrand Norman\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/#website\",\"url\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/\",\"name\":\"YMS by onefifteen\",\"description\":\"\u967d\u660e\u5c71\u975c\u8b10\u82b1\u5712\u9910\u98f2\u8207\u6587\u5316\u7a7a\u9593\",\"publisher\":{\"@id\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/#organization\",\"name\":\"YMS by onefifteen\",\"url\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/ymsbyonefifteen.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/cropped-%E7%B6%B2%E7%AB%99%E5%9C%96%E6%A8%99-512x248-2-1.png?fit=2361%2C1144&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/ymsbyonefifteen.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/cropped-%E7%B6%B2%E7%AB%99%E5%9C%96%E6%A8%99-512x248-2-1.png?fit=2361%2C1144&ssl=1\",\"width\":2361,\"height\":1144,\"caption\":\"YMS by onefifteen\"},\"image\":{\"@id\":\"https:\\\/\\\/ymsbyonefifteen.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A propos de nous-Bradning_Onebrand Norman - YMS by onefifteen","description":"Tout comme onefifteen continue \u00e0 se remettre en question, Norman pense que les nouveaux horizons sont une exploration permanente. \u00c0 propos de sa collaboration avec Taipei et du nouveau projet YMS by onefifteen, Norman explique qu'il a une profonde affection pour Yangmingshan. Depuis 1997, il a une grande affinit\u00e9 avec les rues de Taipei, mais il n'avait jamais r\u00e9alis\u00e9 qu'il existait un lieu aussi sacr\u00e9 \u00e0 Yangmingshan. Il a \u00e9t\u00e9 touch\u00e9 par la tranquillit\u00e9 de la terre et sa riche histoire, et a admir\u00e9 la fa\u00e7on dont onefifteen a \u00e9t\u00e9 si m\u00e9ticuleux dans la construction d'une \"bonne exp\u00e9rience de vie\", ce qui les a incit\u00e9s \u00e0 continuer \u00e0 creuser l'histoire derri\u00e8re la terre et \u00e0 explorer d'autres possibilit\u00e9s pour la marque.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ymsbyonefifteen.com\/fr\/a-propos-de-nous-consultant-en-strategie-de-marque-onbrand-norman\/","og_locale":"fr_FR","og_type":"article","og_title":"About us-Bradning_Onebrand Norman - YMS by onefifteen","og_description":"\u5c31\u5982\u540c onefifteen \u521d\u8863\u98df\u5348\u4e0d\u65b7\u6311\u6230\u81ea\u6211\uff0cNorman \u76f8\u4fe1\u65b0\u7684\u8996\u91ce\u662f\u4e00\u7a2e\u6301\u7e8c\u7684\u63a2\u7d22\u3002\u8ac7\u5230\u8207\u53f0\u5317\u53ca\u521d\u8863\u98df\u5348\u5168\u65b0\u5712\u5340\u8a08\u5283\u3010YMS by onefifteen\u3011\u7684\u5408\u4f5c\u6642\uff0cNorman \u8868\u793a\u4ed6\u5c0d\u967d\u660e\u5c71\u6709\u8457\u6df1\u539a\u7684\u611f\u60c5\u3002\u81ea 1997 \u5e74\u8d77\uff0c\u4ed6\u4fbf\u5c0d\u53f0\u5317\u7684\u8857\u9053\u5145\u6eff\u6fc3\u539a\u7684\u60c5\u611f\uff0c\u537b\u672a\u66fe\u60f3\u904e\u967d\u660e\u5c71\u4e0a\u7adf\u6709\u9019\u6a23\u4e00\u7247\u8056\u5730\u3002\u9019\u7247\u975c\u8b10\u4e14\u5bcc\u6709\u4eba\u6587\u6b77\u53f2\u7684\u571f\u5730\uff0c\u4ee4\u4ed6\u611f\u52d5\u4e0d\u5df2\uff0c\u4e26\u8b9a\u5606 onefifteen \u521d\u8863\u98df\u5348\u5728\u300c\u7f8e\u597d\u751f\u6d3b\u9ad4\u9a57\u300d\u7684\u5efa\u7acb\u4e0a\u662f\u5982\u6b64\u7d30\u81a9\uff0c\u9032\u800c\u4fc3\u4f7f\u4ed6\u5011\u4e0d\u65b7\u6316\u6398\u571f\u5730\u80cc\u5f8c\u7684\u6545\u4e8b\uff0c\u63a2\u7d22\u54c1\u724c\u7684\u66f4\u591a\u53ef\u80fd\u6027\u3002","og_url":"https:\/\/ymsbyonefifteen.com\/fr\/a-propos-de-nous-consultant-en-strategie-de-marque-onbrand-norman\/","og_site_name":"YMS by onefifteen","article_modified_time":"2025-09-15T06:30:51+00:00","og_image":[{"url":"https:\/\/ymsbyonefifteen.com\/wp-content\/uploads\/2025\/03\/about-us-2-1.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ymsbyonefifteen.com\/about-us-branding-consultant-onbrand-norman\/","url":"https:\/\/ymsbyonefifteen.com\/about-us-branding-consultant-onbrand-norman\/","name":"A propos de nous-Bradning_Onebrand Norman - YMS by onefifteen","isPartOf":{"@id":"https:\/\/ymsbyonefifteen.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ymsbyonefifteen.com\/about-us-branding-consultant-onbrand-norman\/#primaryimage"},"image":{"@id":"https:\/\/ymsbyonefifteen.com\/about-us-branding-consultant-onbrand-norman\/#primaryimage"},"thumbnailUrl":"https:\/\/ymsbyonefifteen.com\/wp-content\/uploads\/2025\/03\/about-us-2-1.jpg","datePublished":"2025-03-07T06:49:53+00:00","dateModified":"2025-09-15T06:30:51+00:00","description":"Tout comme onefifteen continue \u00e0 se remettre en question, Norman pense que les nouveaux horizons sont une exploration permanente. \u00c0 propos de sa collaboration avec Taipei et du nouveau projet YMS by onefifteen, Norman explique qu'il a une profonde affection pour Yangmingshan. Depuis 1997, il a une grande affinit\u00e9 avec les rues de Taipei, mais il n'avait jamais r\u00e9alis\u00e9 qu'il existait un lieu aussi sacr\u00e9 \u00e0 Yangmingshan. Il a \u00e9t\u00e9 touch\u00e9 par la tranquillit\u00e9 de la terre et sa riche histoire, et a admir\u00e9 la fa\u00e7on dont onefifteen a \u00e9t\u00e9 si m\u00e9ticuleux dans la construction d'une \"bonne exp\u00e9rience de vie\", ce qui les a incit\u00e9s \u00e0 continuer \u00e0 creuser l'histoire derri\u00e8re la terre et \u00e0 explorer d'autres possibilit\u00e9s pour la marque.","breadcrumb":{"@id":"https:\/\/ymsbyonefifteen.com\/about-us-branding-consultant-onbrand-norman\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ymsbyonefifteen.com\/about-us-branding-consultant-onbrand-norman\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ymsbyonefifteen.com\/about-us-branding-consultant-onbrand-norman\/#primaryimage","url":"https:\/\/ymsbyonefifteen.com\/wp-content\/uploads\/2025\/03\/about-us-2-1.jpg","contentUrl":"https:\/\/ymsbyonefifteen.com\/wp-content\/uploads\/2025\/03\/about-us-2-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/ymsbyonefifteen.com\/about-us-branding-consultant-onbrand-norman\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ymsbyonefifteen.com\/"},{"@type":"ListItem","position":2,"name":"About us-Bradning_Onebrand Norman"}]},{"@type":"WebSite","@id":"https:\/\/ymsbyonefifteen.com\/#website","url":"https:\/\/ymsbyonefifteen.com\/","name":"YMS par onefifteen","description":"Espace culturel et de restauration du jardin de la tranquillit\u00e9 de Yangmingshan","publisher":{"@id":"https:\/\/ymsbyonefifteen.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ymsbyonefifteen.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ymsbyonefifteen.com\/#organization","name":"YMS par onefifteen","url":"https:\/\/ymsbyonefifteen.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ymsbyonefifteen.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/ymsbyonefifteen.com\/wp-content\/uploads\/2025\/09\/cropped-%E7%B6%B2%E7%AB%99%E5%9C%96%E6%A8%99-512x248-2-1.png?fit=2361%2C1144&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ymsbyonefifteen.com\/wp-content\/uploads\/2025\/09\/cropped-%E7%B6%B2%E7%AB%99%E5%9C%96%E6%A8%99-512x248-2-1.png?fit=2361%2C1144&ssl=1","width":2361,"height":1144,"caption":"YMS by onefifteen"},"image":{"@id":"https:\/\/ymsbyonefifteen.com\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ymsbyonefifteen.com\/fr\/wp-json\/wp\/v2\/pages\/3756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ymsbyonefifteen.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ymsbyonefifteen.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ymsbyonefifteen.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ymsbyonefifteen.com\/fr\/wp-json\/wp\/v2\/comments?post=3756"}],"version-history":[{"count":634,"href":"https:\/\/ymsbyonefifteen.com\/fr\/wp-json\/wp\/v2\/pages\/3756\/revisions"}],"predecessor-version":[{"id":14058,"href":"https:\/\/ymsbyonefifteen.com\/fr\/wp-json\/wp\/v2\/pages\/3756\/revisions\/14058"}],"wp:attachment":[{"href":"https:\/\/ymsbyonefifteen.com\/fr\/wp-json\/wp\/v2\/media?parent=3756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}